Bob Pancuck

The Benefits of Incorporating Trade/Barter in a Media RFP (Part 2)

In our first installment of The Benefits of Incorporating Trade/Barter in a Media RFP, we briefly discussed why more companies are RFP-ing barter companies either while they are conducting an Agency of Record (AOR) search or immediately...

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The Benefits of Incorporating Trade/Barter in a Media RFP

As a procurement manager, you’re faced with one of the most challenging assignments in the industry … find me the best, most talented and...

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