1 min read

Corporate Trade: Transform Excess Assets Into Funding for Advertising

Active International Blog Article Banner

A few months ago, Procurement Foundry surveyed members of our Online Geniuses platform to find out if Corporate Trade was a solution in their arsenal of media buying innovations. Specifically, 451 respondents across Agency, Brand, Martech and Media Outlets gave us some insight on awareness and usage of Corporate Trade.

So why the sudden interest in Corporate Trade?

There are a few reasons. First, the traditional model of advertising is becoming less and less effective. Ad blocking software is on the rise, and consumers are becoming more resistant to traditional forms of advertising. As a result, brands are looking for new and innovative ways to reach their target audiences.

Second, the rise of programmatic advertising has made it easier for brands to trade their excess inventory for media space. In the past, companies would have to approach each media outlet individually to negotiate a trade. But with programmatic, all of that can be done automatically, making it a much more efficient process.

And finally, the current state of the economy has made it more difficult for companies to find funding for their advertising campaigns. As a result, many companies are looking for alternative ways to finance their media buying, and Corporate Trade is one of the most popular options.

See the results

While Corporate Trade has been around for centuries, it's only recently that it's become a more popular solution for media buyers. In our survey, Surprisingly, the majority of respondents were not that familiar with the practice with only 19% being “Very Familiar”, 34% being only “Somewhat Familiar” and 47% “Not Familiar” at all.

Since Corporate Trade is a financial solution that enables businesses to transform excess assets into funding for advertising, we thought sharing this White Paper which further explains the practice of Corporate Trade and the benefits it delivers, will be valuable to you.


In this paper you’ll learn:

⦁ What is Corporate Trade?

⦁ What benefits does Corporate Trade deliver? 

⦁ Real-life case studies from familiar brands.


2022-09-06 active international white paper button


Rethinking Procurement Incentives for Long-Term P&L Impact

The topic of our recent roundtable discussion with a dozen Procurement Foundry community members—exploring potential flaws in procurement incentive...

Read More
Finetune Logo - Blue White & Grey Text with a white background

The Perils of Treating Energy & Utilities Invoices Like Every Other Payment

Every 30 days or so, I get the same alert on my phone—“Your electricity bill is available for viewing.” I take a quick look, make sure nothing seems...

Read More

Developing Supply Chain Resilience Capabilities with AI

Data lies at the centre of AI. But ‘having data’ in itself is not enough to build a resilient supply chain. AI needs massive amounts of data and even...

Read More